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| IN THE NEWS | | [ view all news ] |
 7 Billion People builds software products that personalize the online experience for every customer. Using behavioral science and linguistics, 7BP technology makes it possible to determine customers’ goals, motivations, buying and decision-making proÂcesses, interests, and communications preferences. This insight allows companies to deliver deep personalization: optimizing the web experience for every customer and increasing conversion rates by an average of 50%. [ more ] |
 Select one of our products below to learn more.   |
“The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site's results.”
 - Gartner, Inc., “Integrating the Online User Experience Management Environment” by Bill Glassman, March 2007.
“Prezzybox is all about the customer. Understanding the customer is more than just knowing their purchase history or demographic segment. MarketMaestro provides deep insight into customer behavior, insight that makes it simple to prioritize exactly which website and marketing changes will make our customers happy, and therefore impact conversion.”
 - Zak Edwards, managing director at Prezzybox
“7 Billion People's software has the potential to change the way people conduct business online. WebLegend will have a significant impact on e-retailers in the coming years.”
 - Chris Shipley, Executive Producer, Demo
“With WebLegend, 7 Billion People is rethinking how you determine customer behavior and respond to it, to provide a full personalization of the online experience. This approach has the potential to make a significant impact in the e-retail industry by moving beyond demographics to read, interpret and react to the customer's specific behavior.”
 - Mary Wardley,VP, Enterprise Applications and CRM Software, IDC
“WebLegend had an immediate impact on conversions, and therefore a direct effect on revenue and profit. Personalization of web content by customer is the Nirvana of e-commerce. Working with 7 Billion People further cements our focus on customer experience and customer satisfaction.”
 - Doug Scott, Director, ASAP Ventures |