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Library
Company and Products

[ Solutions Overview ]
An overview of 7BP’s two product solutions: MarketMaestro for web analytics and WebLegend for dynamic web personalization.

[ WebLegend ]
An overview of WebLegend software that provides e-retailers with a dynamic, personalized web experience that is capable of increasing conversion rates up to 70%.

[ Company Backgrounder ]
Information about 7 Billion People’s products, management team, Board of Directors, and Investors.
Whitepapers

[ Actionable Behavioral Analytics ]
A white paper that describes how MarketMaestro uses behavioral analytics to determine shoppers’ “portraits” or composites of motivations, goals, buying behaviors, interests and communications preferences.

[ Building Rapport Online: Using
the Power of Personalization
to Make Your Website an
Engagement Tool ]

An in-depth discussion of 7BP’s underlying science based in behavioral psychology and linguistic science and used to create a deeply personalized web experience.
 
Success Stories

[ PrezzyBox: Online Gifting
with the Customer in Mind ]

A case study about PrezzyBox, a U.K. based, online gifting retailer that implemented MarketMaestro to boost conversion rates and enhance their customer’s web experience.

[ ASAP VENTURES, 121carhire.com:
Online Deals for Affordable
Car Rental ]

A case study about 121carhire.com - an online provider of discount care rentals and their use of WebLegend to dynamically personalize their websites and increase customer conversion rates by as much as 70%.
 
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