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MarketMaestro: Really Understand Your Customers

MarketMaestro provides website owners critical customer data segmented by buying behaviors. In the same way that a traditional analytics package provides information about what customers did on a website, MarketMaestro provides information about customers’ goals, objectives, and how they prefer to communicate with your company. This data is segmented into eight actionable Portraits, enabling the information to have a tangible, revenue-increasing impact on your site’s performance.

MarketMaestro allows online marketing organizations to significantly improve transaction closures, increase customer loyalty, and decide the optimum areas for their marketing spend.

To make the data even more functional, built-in expert systems deliver a variety of reports, commentary, trend analysis, and on-screen recommendations.

MarketMaestro provides behavioral analytics that are directly actionable.
Know exactly what to do in order to impact the bottom line.

Resources

DATA SHEET

[ Solutions Overview ]
An overview of 7BP’s two product solutions: MarketMaestro for web analytics and WebLegend for dynamic web personalization. 		WHITEPAPER

[ Actionable Behavioral Analytics ]
A white paper that describes how MarketMaestro uses behavioral analytics to determine shoppers’ “portraits” or composites of motivations, goals, buying behaviors, interests and communications preferences.		 SUCCESS STORY

[ PrezzyBox: Online Gifting
with the Customer in Mind ]
A case study about PrezzyBox, a U.K. based, online gifting retailer that implemented MarketMaestro to boost conversion rates and enhance their customer’s web experience.

Reviews

“The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site's results.”
- Gartner, Inc., “Integrating the Online User Experience Management Environment,”
  by Bill Glassman, March 2007.

“Prezzybox is all about the customer. Understanding the customer is more than just knowing their purchase history or demographic segment. MarketMaestro provides deep insight into customer behavior, insight that makes it simple to prioritize exactly which website and marketing changes will make our customers happy, and therefore impact conversion.”
- Zak Edwards,
  Founder and Managing Director,
  Prezzybox

How it Works

MarketMaestro is completely transparent to the end-user, yet it delivers powerful information to the site owner.

  1. Software running on 7 Billion People's remote, hosted servers transparently monitors all customers' online behavior.
  2. As customer web behavior is captured, this information is used to analyze and build a Portrait for each individual customer.
  3. This Portrait is used to determine factors about the customer's preferences including how they make decisions, their motivation for being on the site, and how they prefer information to be presented.
  4. This information provides all-new, scientifically validated insight into what changes will have the greatest impact on conversions, loyalty, and revenue.

MarketMaestro enables companies to know how to enhance their site and their marketing efforts in order to build rapport with the full spectrum of customers.

MarketMaestro answers questions such as:

  • How can I tune my website for all my customers?
  • Why is a specific marketing program bringing more site
    visitors but no increase in conversions?
  • How is my web audience segmented?
  • What is preventing my customers from closing?
  • Why are certain customers leaving the website?
  • Why are certain pages less effective for certain customers?
  • Are my online and offline-marketing programs aligned?
  • What should I do to increase effectiveness of marketing programs?
  • What changes will have the greatest impact on conversion rates?
    


MarketMaestro provides scientific guidance regarding website enhancements and optimizations. A/B tests results, as above, prove the effectiveness of those modifications.

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