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WebLegend: Deep Personalization. Online. For the first time.
WebLegend takes ecommerce to the next level by replacing the “one-site-fits-all” approach with a dynamic, personalized web experience. With an average of 97 out of every 100 shoppers abandoning, e-retailers are missing major opportunities to close the visitors who are already on their website. The easiest way to increase profit is to better serve the people already coming to your site.
Using the same proven techniques as face-to-face selling, WebLegend increases conversion rates up to 70% by providing each shopper with the information that they need to buy, in the way they prefer to receive it. WebLegend answers the most fundamental question of ecommerce… how can we make online customers feel as natural and comfortable on the web as they do in face-to-face shopping environments?
| WebLegend transcends content and offer targeting, delivering a truly personalized experience for each customer. |  Deep Personalization is the transparent and dynamic modification of website content and layout for every individual, based on psychology and buying preferences. |
Resources
DATA SHEET [ WebLegend ] An overview of WebLegend software that provides e-retailers with a dynamic, personalized web experience that is capable of increasing conversion rates up to 70%. |
Reviews
“7 Billion People’s software has the potential to change the way people conduct business online. WebLegend will have a significant impact on e-retailers in the coming years.”
- Chris Shipley,
Executive Producer,
Demo
“With WebLegend, 7 Billion People is rethinking how you determine customer behavior and respond to it, to provide a full personalization of the online experience. This approach has the potential to make a significant impact in the e-retail industry by moving beyond demographics to read, interpret and react to the customer’s specific behavior.”
- Mary Wardley,
VP of Enterprise Applications and CRM Software,
IDC
“WebLegend had an immediate impact on conversions, and therefore a direct effect on revenue and profit. Personalization of web content by customer is the Nirvana of e-commerce. Working with 7 Billion People further cements our focus on customer experience and customer satisfaction.”
- Doug Scott,
Director,
ASAP Ventures
How it Works
WebLegend dynamically modifies web pages based on each customer’s buying behaviors and communication preferences. More than content and offer targeting, WebLegend delivers a customized site experience to each user. For example, a customer might be displaying a decision-making tendency that prefers extensive product specifics and details, with less of a desire to see customer reviews and product recommendations. For that customer, WebLegend will emphasize the content that customer finds most valuable. If the customer’s preferences change during the session or during a subsequent visit, WebLegend will adapt the personalizations to suit the way the customer prefers to interact with the site.
If you deliver the same experience to every customer, you are losing business.
Images above show the same home page as it appears to two different customers:
customized for the way they prefer to receive information.
When alignment and rapport is assured, conversions increase—lifts from 30-50% are common, and can reach 70%. Customers navigate deeper into the site, there is increased loyalty via returns and repeat purchasers, and average tickets sizes go up.
WebLegend takes online personalization and customization to a whole new level, providing a deeply personalized experience for every customer.
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